For my final during my Masters at Polimoda, I, along with two classmates, rebranded Pierre Cardin. The concept is below and the books and presentation are linked.

A conversation between the heritage values of Pierre and giving men the space to redefine the “manly man” - allowing men to elaborate the sensitivity of being surrounded by a society that predominantly focuses on a narrow idea and vertical growth of masculinity. Broadening the spectra of what a man is, should be and dress. Changing thought and changing design by exposing the consciousness of creative art and novel expression. Pierre Cardin incarnates purity, introducing space and growth for men to show their true skin.